{"id":2011,"date":"2022-01-13T17:07:00","date_gmt":"2022-01-13T17:07:00","guid":{"rendered":"https:\/\/themes.pixelwars.org\/episody\/demo-01\/?p=2011"},"modified":"2022-08-10T13:31:39","modified_gmt":"2022-08-10T13:31:39","slug":"buzzsprout-post-example","status":"publish","type":"post","link":"https:\/\/observingothers.com\/?p=2011","title":{"rendered":"Episode 5: The Creator Economy"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2011\" class=\"elementor elementor-2011\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-54befa38 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"54befa38\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-74439918\" data-id=\"74439918\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b65e990 elementor-widget elementor-widget-text-editor\" data-id=\"b65e990\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.6.4 - 13-04-2022 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#818a91;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#818a91;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><iframe loading=\"lazy\" title=\"Spotify Embed: Episode 5: The Creator Economy\" width=\"100%\" height=\"152\" frameborder=\"0\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture\" src=\"https:\/\/open.spotify.com\/embed\/episode\/6x5BQyF9AfmiLuLzn0pWnT?si=KkGnvclLSze__d3b4UevjA&utm_source=oembed\"><\/iframe><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6bb40330 elementor-widget elementor-widget-text-editor\" data-id=\"6bb40330\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><b><span style=\"font-size: 12.0pt; line-height: 107%;\">Decentralizing Content<\/span><\/b><\/p>\n<p><span style=\"font-size: 12.0pt; line-height: 107%;\">Could big online platforms such as Facebook, SnapChat, TikTok and YouTube have reached multi-billion-dollar valuations without the content posted by their users?<\/span><\/p>\n<p><span style=\"font-size: 12pt; color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight );\">Those users\u2014whose posts, photos, and videos give platforms, such as Facebook, its value, those users do not directly own the platform, however.<\/span><\/p>\n<p><span style=\"font-size: 12pt; color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight );\">The owners of centralized online platforms have provided tools that allow creative individuals to share content, build an audience and earn money in a myriad of ways, which in turn increases the platforms profits. Those platforms are now worth an estimated 100 billion dollars.<\/span><\/p>\n<p><span style=\"font-size: 12.0pt; line-height: 107%;\">There are an estimated 50 million career creators around the world, and it is the fourth most-sought-after career, for example, among British children aged 7-11.<\/span><\/p>\n<p><span style=\"font-size: 12pt; color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight );\">Known as the creator economy, creators\u2019 impact is eclipsing that of traditional media. <\/span><span style=\"font-size: 12pt; color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight );\">&nbsp;<\/span><span style=\"font-size: 12pt; color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight );\">Some YouTube channels, for example, have over 30 million subscribers, and some of the most popular videos have more than 2 billion views.<\/span><\/p>\n<p><span style=\"font-size: 12.0pt; line-height: 107%;\">Contrast that by the average daily numbers of those who watch prime time news.<\/span><\/p>\n<p><span style=\"font-size: 12pt; color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight );\">Despite the direct contribution to the overall value of these platforms as the result of uploading massive amounts of content that engages, content creators who contribute see very little of the profits.<\/span><\/p>\n<p><span style=\"font-size: 12pt; color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight );\">Imagine a future in which creator platforms are owned and operated by its users, who collectively build, operate, and co-own the platforms. This would shift the balance of power between centralized platforms and their minions of users.&nbsp;<\/span><\/p>\n<p><span style=\"font-size: 12.0pt; line-height: 107%;\">According to an article in the Economist by Li Jin, Founder of Atelier Ventures: <\/span><\/p>\n<p><span style=\"font-size: 12.0pt; line-height: 107%;\">\u201cTo date, co-operative ownership has struggled because of challenges in scaling up decision-making and governance, and in attracting investment. But new technologies promise to remove these barriers. Decentralized networks, like those that underpin cryptocurrencies, allow ownership to be distributed via tokens, which are earned for contributions to the network and which often confer governance rights. It may sound futuristic and abstract, but it is already happening.<\/span><\/p>\n<p><span style=\"font-size: 12.0pt; line-height: 107%;\">In 2022 new, decentralized networks serving the creator economy will reach a tipping-point. The democratization of wealth-building assets through token distribution is an appealing prospect. For innovators, rewarding users with ownership can help attract the enormous user bases that will enable these new platforms to outcompete existing, centralized ones. Creator ownership eliminates the conflict between platforms and participants and ensures that growth benefits all stakeholders. In the coming months and years, creators will realize and harness their power, leading to the birth of a new set of platforms that confer ownership and control\u2014and treat creators as first-class citizens.\u201d<\/span><\/p>\n<p><b><span style=\"font-size: 12.0pt; line-height: 107%;\">Intended Audience<\/span><\/b><\/p>\n<p><span style=\"font-size: 12.0pt; line-height: 107%;\">Just as a content platform should be concerned about its content creators, the content creators should be just as concerned about their intended audience. <\/span><\/p>\n<p><span style=\"font-size: 12.0pt; line-height: 107%;\">Creating a User Utopia is a high ideal. Uniformly giving all content equal opportunity, however, waters down the demand for content due to a humongous oversupply.<\/span><\/p>\n<p><span style=\"font-size: 12.0pt; line-height: 107%;\">And content doesn\u2019t automatically sell itself. Even though automation and artificial intelligence will continue to disrupt every field, quality content will need to rise to the surface in order to stand out from the crowded field.<\/span><\/p><p><span style=\"font-size: 12pt; color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight );\">For quality content to rise above the seemingly never-ending stream of quantity supply, a greater consideration for the intended audience should be more important than ever.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Decentralizing Content Could big online platforms such as Facebook, SnapChat, TikTok and YouTube have reached multi-billion-dollar valuations without the content posted by their users? Those users\u2014whose posts, photos, and videos give platforms, such as Facebook, its value, those users do not directly own the platform, however. The owners of centralized online platforms have provided tools that allow creative individuals to share content, build an audience&#8230; <\/p>\n<p class=\"more\"><a class=\"more-link\" href=\"https:\/\/observingothers.com\/?p=2011\">Read More<\/a><\/p>\n","protected":false},"author":1,"featured_media":3502,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"episode_type":"audio","audio_file":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","date_recorded":"","explicit":"","block":"","filesize_raw":"1919329","footnotes":""},"categories":[17,18],"tags":[],"class_list":["post-2011","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podcasts","category-podcast","is-cat-link-regular"],"_links":{"self":[{"href":"https:\/\/observingothers.com\/index.php?rest_route=\/wp\/v2\/posts\/2011","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/observingothers.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/observingothers.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/observingothers.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/observingothers.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2011"}],"version-history":[{"count":15,"href":"https:\/\/observingothers.com\/index.php?rest_route=\/wp\/v2\/posts\/2011\/revisions"}],"predecessor-version":[{"id":3534,"href":"https:\/\/observingothers.com\/index.php?rest_route=\/wp\/v2\/posts\/2011\/revisions\/3534"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/observingothers.com\/index.php?rest_route=\/wp\/v2\/media\/3502"}],"wp:attachment":[{"href":"https:\/\/observingothers.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2011"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/observingothers.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2011"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/observingothers.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2011"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}